Purpose Drives Engagement

How can you get the most out of your employees? It comes down to two things: One is the leader’s ability to create engagement among his or her people. Second, is to really capture their passion, to get them involved in a way that they will give the marginal time and energy that they would have given to social media, to Facebook, to Snapchat, whatever that might be, they’ll now give to the company instead.

A way to do that is through purpose, and especially with the millennial generation. These younger professionals really thrive off of feeling like they’re working towards a goal that’s bigger than just a salary or the bottom line. They want do something that will help the world. Defining purpose will drive engagement.

There’s a researcher at Harvard that says, “…meaning is the new money” and that meaning or purpose can be a huge motivational tool for any company. And so if you’re a leader who hasn’t thought really clearly about what your company is doing beyond just making money or beyond making a product, you’re not going to be able to create engagement and get the commitment, the ethic, the hard work, the passion that you need from your team.